The ‘Wonka’ project is a reimagined Golden Ticket Campaign from the Willy Wonka franchise that references personalities from both its old and new identity. This is conceptually shown by pairing sans & serif typefaces with brighter & bolder accent colors to appeal to today’s audience. The tone is also defined by the use of humorous copy which sets it apart from the other campaigns by bringing a more playful voice to it.


Softwares used: Adobe Illustrator & Adobe After Effects