Win a ‘Purple’ ticket! Branding, Motion, PackagingMay 2024
Charlie and the Chocolate Factory dates back to 1964 and still continues to have new renditions of it. The aim was to rebrand the ‘Golden Ticket’ campaign to reference both the ‘old’ and the ‘new’ of the Wonka brand.
Softwares used: Adobe After Effects, Adobe Illustrator and Adobe Photoshop.
Mock-ups:
Asset #1: Chocolate Bars
Asset #2: Inside wrapping of the Wonka bars
Asset #3: Purple ticket (front on top and back in the bottom)
Asset #4: Sandwich boards (ideally placed outside the stores)
Asset #5: Wheatpaste posters (primary)
Asset #6: Wheatpaste posters (secondary)
Asset #7: Billboard poster (large scale)
Asset #8: Instagram grid
Asset #9: Instagram posts (animation/motion graphic)
Asset #10: Billboard motion graphic
The process: