A KelaMay 2023
A Kela means A Banana and Akela means Alone. The products of this company completely revolves only around bananas—starting with a bakery and possibly expanding to personal hygiene products. The brand guideline book included (but was not limited to) the logo design, the brand colours, brand packaging, correct and incorrect use of the logo and colours and more.
Softwares used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign and Adobe Dimension.
Additionally, an infographic was created to visualise the survey results that was collected to understand the demographic and targeted audience.
The process:
The first few stages of this project was to derive and understand the brand values and what it represents. Therefore, after a couple of class discussion, it boiled down to six words to describe the brand and the logo ideations were based off of these qualities.